??B褰遍?⑩????杩?涓???瀛?锛???璁稿?璁稿?娌?杩蜂?缃???涓?????璇昏????瑷?锛?骞朵??????????瀹?骞堕??涓?涓??浣??㈢嚎锛?涔?涓????瀹朵?缁???涔?涓????靛奖???革??存???舵??寤轰?涓?涓??澶у?颁护浜哄????????骞诲?璇粹??褰卞???锛?骞朵?锛?杩?涓?奖搴???浠峰?硷?杩?涓?姝????瑙?褰扁????姣?缁?缃?杩?涓?娆★?灏辨?????绉????堕?达?甯︷???浣?绌块??娴???锛??存??褰遍?㈣????锛??ｇ???????????搞??
??浠???娲诲?ㄤ?涓?俊?????哥???朵唬锛?纰???????璇绘??涓轰?甯告??锛???缃?缁???瀛︼??瑰??????骞诲?璇达??╁凡涓????骞撮?ｄ??ㄨ???瑙??介??榛?榛??存?扮????瀛?锛?瀹?宸茬?婕????????浜?涓?涓??ユ??搴?澶х?ㄦ?风兢浣?????浜烘???锛?骞舵繁?诲奖????褰辫???娓告?????ㄦ极绛?澶?涓?????浜т???宸ㄥご??B褰遍???姝ｆ????哄???╀腑涓?涓????蜂唬琛ㄦ?х??绗﹀?枫??
瀹????芥病????涓界??瀹ｄ?娴锋?ワ?娌℃???哄ぉ???扮??骞垮??锛?浣????瀹??村???涓?涓??璋???????锛????＄?????扮???ㄧ??骞?P????褰辫???????锛??????冲????涔??稿?崇???抽???婧???
?宠薄涓?涓?锛?褰?浣??ㄤ?浼?褰辫?骞冲?颁腑??绱⑩????骞烩??锛??煎??娴??扮??????绉???????IP?圭?猸??э?浣?浣??ラ????锛??朵腑?稿?涓??ㄥ????婧?澶达???璁搁?戒?B褰遍?㈡??????涓?涓?缂?????绯汇??瀹????介??杩??????惰喘??骞冲?板??浣??????冲???℃??璧?绛?澶?绉?褰㈠?锛?灏??ｄ??ㄧ?缁?涓?绾㈡??涓??剁????骞诲?璇达?涓?姝ユ??ㄥ??浜???褰辫???????褰煎哺??
杩?涓?浠?浠??????????瀛?杞???涓哄奖??锛?杩?????????村?????????涓??昏?锛?????哄?充?娴?????IP??璧?????绮惧???寮???
??骞诲?璇翠???浠ヨ?藉?甯??峰ぇ浼?锛??ㄤ?瀹?婊¤冻浜?浜轰滑瀵瑰?骞汇???????????╁?????冲??????????灏???浠??????磋??绌光????灏?骞村?璧凤??扳???′汉淇??浼?????姝ユ?涓鸿?ワ????扳??搴?浣?骞粹??????璋?绌胯?锛?杩?浜???浜?????涓???瑙?璁惧?瀹?澶э?瑙??叉???胯矾寰?娓??帮??茬?璁剧疆璺?瀹?璧蜂?锛?????寮???璇昏????浠ｅ?ユ?????????遍福??
??褰?杩?浜??ㄦ??瀛?灞??㈠凡缁?绉?疮浜?娴烽??绮?涓???浣???锛?琚?????跺?锛??舵??ㄧ??甯??轰环?间究濡????????婊????ャ??
B褰遍?㈢????褰卞???锛?涓??惰????靛奖??????锛?涓?濡?璇存????IP浠峰?煎???扳???????ュ?ㄥ?搴???瀹?浠?繁璋?????瀹逛负??????????锛??存??寰???娴??????扳?????烘????褰?涓??ㄧ??骞诲?璇村?ㄧ?缁?涓?绉?疮浜???涓?绾х????璇婚??锛??板??涓???璇?璁猴????虫??舰??浜?涓??瑰?瀹?????涔︾???绀剧兢锛??ｄ?瀹???褰辫???娼???灏卞凡缁?寰??颁???姝ラ?璇???
B褰遍?㈣?????浜???锛?灏辨???ㄨ?涓??璇????虹?涓?锛?杩?涓?姝ユ???????惧ぇ杩?浠芥?????
瀹?浠????芥?ユ????繁????瀹圭??浜у?㈤??锛??藉??????版?????板???浣??????????浜??峰???娆剧??娼?璐??骞舵????浠??ワ?杩?琛?IP??瀛靛?????硅?层??涔????芥????P娑??扮??娴?疆涓????涓洪?ｄ釜????寰???娣????????╁?锛??ㄨ?????????锛?灏??ｄ??锋??楂???涓?浠峰?肩??IP?跺?ュ??涓???杩?绉???褰卞???????寤猴?骞堕??涓?韫磋??灏憋??????挎??????锛????浜??翠釜缃?缁???瀛︾??????娣卞害??瑙ｅ?????ュ?灞???
??涓?锛?B褰遍?㈢????7绉?绌块?????糕??锛?涓?浠?浠??ㄤ?瀹????′?澶?灏?????P锛??村?ㄤ?瀹???浠ｈ〃??锛????绉??ㄦ?扮????瀹圭??浜у??浼????昏????ㄨ?涓??昏?涓?锛?涓??ㄥ?璇寸????ョ???藉?ㄦ??锛?涓???灞???浜???瀛???韩锛???????互????寤朵几??浠?缃?缁???瀛︾??杩?杞斤??板?浣?涔︾???虹??锛????梆??稿奖瑙??х???圭?猸?锛??ㄦ极???朵?锛?娓告????寮???锛????宠??????ㄨ竟浜у??锛?姣?涓?涓?????锛??芥???IP浠峰?肩??浜?娆″?????娣卞害??????
B褰遍???姝ｆ???涓??????搴?澶х?????P?????炬?′腑锛?涓?涓??抽?????㈢航??
浣???浠??瑕????帮??ㄨ?涓???椴?浜?附????褰卞???????锛?涔???????涓?涓轰汉?ョ????????浜?璁???IP?圭?????姘村??涓?????锛??朵???????楂?浼?锛?????妯??锛?浠ュ??瀵瑰????绮剧?????杩?搴﹁В璇烩???????????圭???锛??藉???借?涓?涓??????????IP锛???缁?娌︿负甯??虹????ョ?虹?插????B褰遍?㈡????复??锛?涓?浠?浠????浣?????浜р??IP锛??存???浣??ㄤ?璇???瀹硅川????灏?????????????涓?锛?瀹???P浠峰?肩????澶у????
杩?7绉????????糕??锛???璁镐???????瀵硅?涓????ヨ蛋??????ユ繁????
?ョ画涓?涓??ㄥ?????㈢储锛???浠??涓?姝ユ繁??褰遍?㈢????绉?瀵??卞????锛?????瀹?浠????浣?灏??ｄ?椋?娓虹????骞讳???锛?杞???涓烘??浠??煎??瑙︷???????????????姊﹀??解????杩??朵腑锛?涓?浠?浠????????????浜ゆ??锛??存????哄?充???IP???藉????????缁??硅?插????娴??????扳????绮惧?杩?浣???
B褰遍?㈢????褰卞???骞堕??涓???涓?????????璧?浜э??????涓??ㄦ??????涓????婵?娲诲?????????介???恒??瀹?浠????稿?绔?浜???锛??ㄤ?瀵光????瀹逛环?尖????绮惧???ゆ??????甯??烘???????????娲?瀵???褰?涓??ㄧ??骞诲?璇村?ㄧ?缁?涓??遍????吼??★??惰????蹇??舵???澶х??绮?涓??虹???ャ?????圭??涓???瑙?璁惧???寮?浜哄?ヨ????????浠ュ?????烽?????瑙??层??
B褰遍?㈢???㈤??锛?寰?寰??峰??稿?涓?涓?????IP璇?浼拌?藉????锛?浠?浠??藉?绌块??琛ㄩ?㈢????瀛?锛????版??浜????稿?DNA锛?骞堕?娴??跺?ㄤ???濯?浠?涓?????ヤ????????
涓句釜渚?瀛?锛?涓??ㄥ?璇达?濡????舵?????洪?㈡????绮惧僵锛??规???朵??惧害??涓??涓?瑙??茬?????跨嚎娓??帮??ｄ?瀹??ㄥ奖瑙????归?㈠氨?峰?澶╃?剁??浼??裤??濡???灏?璇存??寤轰?涓?涓???翠????峰?稿?????涓???瑙?锛??ｄ?瀹?灏卞???借????烘?村?????IP浜у??锛?姣?濡?娓告?????ㄦ极锛????充富棰???????B褰遍?㈡?????杩?杩??风??寸????瑙ｅ??????锛??ユ??寤鸿??繁????骞诲?璇村奖搴?????娣卞害??骞垮害??
B褰遍?㈠??P瀛靛?????ㄥ??归???灞??板?轰???浜虹?????绘?с??瀹?浠????戒?浠?浠?婊¤冻浜??惰喘宸茬???????IP锛??翠???杩???璧?????浣?绛??瑰?锛??舵???板?寸??缃???浣?????浼?璐ㄧ???????浣??㈤????杩?绉???婧?澶存椿姘粹????绛??ワ?淇?璇?浜??垛??褰卞????藉???缁?????版敞?ユ?伴???琛?娑诧??垮???峰??P??????板???
瀹?浠????藉缓绔?浜???繁????瀹瑰??浣?骞冲?帮?????涓??版????骞冲?版繁搴︾?瀹?锛?涓轰?????渚??村ソ????浣????????涓?婵??憋?浠?????瀹??ｄ?????娼?????IP婧?澶淬??
????锛?B褰遍?㈠??P????褰辫?????杩?绋?涓????????冲?抽??瑕??????村??????????璧??借????瑙??层??瀹?浠????藉苟涓?浜茶??????姣?涓?涓?」?????朵?锛?浣?瀹?浠??藉???渚???涓?绔?寮????????★??????涓???浜?锛?IP??璇?浼颁?绛?????褰辫????ф??????纾ㄣ???朵??㈤??????ュ??ャ????琛?娓?????????锛????虫???????ラ????绛?????
??杩?杩?绉???骞冲?板??????杩??ユā寮?锛?B褰遍?㈣?藉???澶х?搴﹀?伴??浣?IP???扮???ㄦ?锛????朵??界‘淇?椤圭????璐ㄩ??????涓?浠峰?笺??
??7绉?甯︿?绌块?????糕??锛?杩??ヨ?涓?浠?浠????浼?璇??涔???灏???褰遍?㈠???浼?杈剧????ユ?稿???蹇碘????????涓?浠峰?笺???ㄥ?浠?蹇???濂???濞变?甯??衡?锛???瀹圭???舵???у???稿????冲?抽??瑕???B褰遍?㈤??杩??跺?澶х????褰卞???锛??藉?蹇?????搴?甯??洪??姹?锛?杩????ㄥ?虹???澶т??ｅ?崇????骞婚???浣???锛?浠????㈠??甯??哄???恒??
瀹?浠???????锛?灏辨???娼??ㄧ????娆?P锛??ㄦ???????堕?村??锛?浠ユ?????????瑰?锛?杞???涓烘??澶х????涓?浠峰?笺??
??浠??涓?????藉拷瑙?IP?圭?杩?绋?涓???????????????璁稿?缁??哥????骞诲?璇达??跺?澶х??涓???瑙???澶?????璁惧?锛??ㄦ??????绡?骞????朵??ㄦ?????句互瀹?缇????帮?杩?寰?寰?瀵艰?存?圭?浣??????㈢???ㄩ????锛?寮?璧峰????绮?涓?????ュ己??涓?婊°??B褰遍?㈠?浣??ㄤ?璇???褰辫?????????涓??????????藉???澶х????搴﹀?颁?????????绮鹃????甸?锛????涓???缁???璇鹃???
杩???楠?????ヤ?浠?浠???????浣??藉??锛??存????瀹瑰??浣?????蹇???瀵规????浜т?????????
B褰遍?㈢??????姊﹀??解??锛?缁???绌轰腑妤奸????瀹?寤虹??ㄥ?缃?缁???瀛︿骇涓?娣卞?荤????瑙ｃ??瀵?P浠峰?肩??绮惧????????浠ュ??瀵硅????浣???濞寸??椹鹃┉涔?涓???????7绉?绌筐????????糕??????????锛??????扮??骞???????锛????浜???瀹圭????????ユ繁?绘?瀵???锛??存???浜????ユ????浜т???灞??瑰???????ユ?у?灞???杩?涓??辩??骞诲?璇存??绛?????褰卞???锛?涓?浠?浠???ū涔???婧?娉?锛??存???版?朵唬??瀹逛骇涓???涓?妯″???涓?娆＄???ㄦ?缁?锛??煎???浠??绘繁?ユ?㈢┒????????
????涓?杞?/a>
涓???缃?寰?俊